As an entrepreneur or small businesses owner you know you’re an expert in your field. You’ve worked hard to establish a company that reflects you and serves your clients well. But how do you convey your business messages to a wider audience?
“Your brand is the single most important investment that you can make in your business.” Steve Forbes (Editor-in-Chief of Forbes Media)
In this visual world where first impressions make such a huge impact having a strong brand presence is a very powerful tool. Sharing visuals that consistently portray the right message, impression, feelings and tones to your ideal client is crucial. Think about big brands like Nike or Apple – the investment they’ve made in their visual marketing works because it speaks to their ideal clients in a consistent manner across all the platforms and touch points they interact with them on. It’s inspiring, creative, professional, clear and most importantly on brand. But this isn’t the preserve of the big players; you too can connect with your current and potential clients telling the story of your business in an authentic way, educating them on who you are, what you do and why you’re the right fit for them.
This is where brand photography can help. I work with clients to understand their business and its requirements; each session is completely customised to reflect a number of themes that the client has chosen which we then use to design a shoot to create a bank of images that showcase their brand, it’s values, it’s mission, what they want to achieve for their customers and what services they offer. The final gallery of photographs – with a consistent look, feel and tone – can be used by the client in all their online and offline marketing, thus removing the stress of searching for images to reflect their brand and freeing up their time to concentrate on confidently building their business.
Use photography to empower your business, tell your brand story and stand out from your competition. If you’d like to know more about my services and discuss how they could help you please get in touch: firstname.lastname@example.org